NEW YORK — “Frozen” is opening its third Disney theme parks, including its new location in Disney’s Florida-set Walt Disney World Resort, as part of the company’s strategy to diversify its business and its entertainment business away from films and television.
The film, which is expected to become the highest-grossing animated film of all time, is set in a world where people have evolved into frozen bodies that can be controlled by technology.
It will open at the Disney Resort Hotel and Resorts and Walt Disney Studios theme parks on Dec. 23.
The new attraction will be called Frozen Frontier and is part of Disney’s “Fantastic Beasts and Where to Find Them” film series that includes films like “Harry Potter and the Prisoner of Azkaban,” “Harry & Me,” and “Frosty the Snowman.”
It’s the third time the company has opened new locations for its Frozen entertainment properties, following two expansions in Anaheim and Chicago.
Disney previously announced plans to expand its theme parks into China, Brazil and Mexico.
Disney also announced that it is expanding its theme park franchise into the Americas, and the company is exploring a partnership with the NHL’s Colorado Avalanche.
Disney has been trying to broaden its theme Park portfolio and expand the number of entertainment options in its parks to include new animated films, including a “Frodo” spinoff and the release of “Fur the Cat.”
The Disney Parks Company has been working on its next “Fantasyland” theme park in the Orlando area for several years, with the planned opening to begin in 2021.
The company announced plans in November for a new Frozen Frontier attraction, which will be located on Disney’s property near the Disney Springs theme park, and a “Disneylands: The Seas of Magic” theme area, a joint venture between the theme park and Disney-Pixar.
Disney’s newest park expansion, however, is its first in the United States.
The Walt Disney Company is set to open a second park in Mexico City later this year, and Disney is also exploring expansion plans in Brazil and Canada.
Disney is also expanding the number and type of Disney entertainment experiences that it offers to children, with a focus on educational, family-friendly experiences.
The company recently announced plans for a Disney-themed children’s playground in the Florida Keys.